26 Hair Products Destined To Become Your New Favorites

Nov 09, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

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Promising review: "I got balayage done to my curly hair and it was hard and did not curl. I was devastated as I have been natural for eight years. I bought this on a whim since I have a lot of allergies and thought I’d get a reaction, luckily I did not. I left it on for 15 minutes and just rinsing it I saw a change in the hardness of my hair. I did my normal routine and my hair was 90% back after a single use. I do not make reviews but had to advocate for the curly girlies. This product is amazing. 100/5 stars. The best 40 dollars I’ve ever spent on a product. Worth EVERY single dime." —Jasmin Garcia

Get it from Amazon for $39.

Promising review: "I've had terrible dead skin buildup on my scalp due to my terribly dry skin, and this product made short work of it. Dried my hair out (like a lot), but I used a scalp moisturizer I use daily after rinsing out the shampoo, and my scalp feels great!" —Nathan

Get it from Amazon for $42.

Promising review: "I have been using this for years! I absolutely cannot go without it! My hair is very thin and fine. I used about a pea size of this before blow-drying and it really gives me volume!" —ASERETH

Get it from Amazon for $7.79.

Promising review: "My favorite dry shampoo, and I have tried them all. Everything Ouai has smells amazing and makes me feel incredibly fancy. This dry shampoo smells very floral but not in a bad/overpowering way. I recently made the classic mistake of getting bangs and a this has been my savior. Just a couple of sprays and my hair looks and smells just washed again, and I no longer look like the girl from The Ring." —MK1885

Get it from Sephora for $26.

Promising review: "Before this tool, hair drying has always been a hassle because my hair holds lots of moisture and gets frizzy. Since I tried this hairdryer, I actually enjoy styling my hair! Hair gets bouncy, uniform texture all over, wavy, silky, shiny and almost zero frizz. It’s so much easier and faster because I can use two hands and have better control. I no longer need to use a big hair dryer, brush, flat iron and curling iron to get decent hair. Better results when I let my hair air-dry for 30 minutes, divide in chunky sections. Tool can get very hot, so make sure to use heat-protectant and one notch below the highest heat level. Overall, 10-15 minutes to style my hair now. Important to remove hairs from brush after each use because those hairs will eventually burn and smell. So far, I’m very happy with this product. I wish Revlon sold replacement brushes!" —Capuli

Get it from Amazon for $39.96+ (available in two colors).

Promising review: "I absolutely love this shampoo! I recently went from golden to platinum blonde, and was having a difficult time finding a shampoo that would work to eliminate brassy tones with the platinum color and leave my hair soft and healthy. Other purple shampoo and colored hair products have sulfate in it that left my hair feeling dry, greasy looking, and dark. I came across Not Your Mother's Blonde Moment at the store, and decided to try it, since it is sulfate-free. It has worked very well, and I'm definitely going to keep using it! My hair feels nourished, soft, and has maintained my platinum look!" —Leslie

Get it from Walmart for $6.68 (originally $7.42).

Promising review: "I'm very pleased with the results of this conditioner. I have softer, more beautiful looking hair since I started using this. Even my husband complimented me on the look of my hair; he actually thought I colored it, and all I have been doing was using Not Your Mother's Blonde Moment purple shampoo and conditioner. That compliment was enough to tell me that my naturally blonde hair was starting to look terrible, and this has brought it back to beautiful, and I will continue to use it." —gerberbaby72

Get it from Walmart for $6.68.

Promising review: "The Pattern hair care product line has been a game changer for my hair. The moment I started using the products, I noticed a change with my hair. I have less breakage and more moisture. I have used a lot of other different hair care products and nothing has worked as well as Pattern's." —KPW

Get it from Amazon for $18.

Promising review: "This is hands-down one of the best products I've ever used on my frizzy, thin, color-treated hair. It gives me complete control of the frizz without weighing it down or feeling greasy. The only downside is the cost." —Lorelei

Get it from Planet Beauty for $29+ (available in two sizes).

Promising review: "These products are amazing! My daughter has been wanting to wear her hair natural for a long time but I had no idea what products to use. She's a dancer so she sweats it up and I want to be sure the natural hair would hold when she was at dance. Lo and behold, after dance class he hair was actually curlier than it was when we first did it! The twisting souffle is lightweight so it didn't weigh her hair down, and all the products smell absolutely delicious! I will definitely be buying more." —LYVETTE WHITE

Get it from Amazon for $9.99.

Promising review: "I love how quick these rollers work. I let them heat up for three minutes then let them sit for five minutes. Not bad results at all. I definitely will use again. Never used rollers before, very satisfied!" —Mika H.

Get it from Amazon for $16.54.

Promising review: "Wish I had this 20 years ago, the torture I put my hair through prior to finding this dream-hair-come-true product, could have be avoided. It gives me (almost) Drybar salon-quality hair at home." —Michelle G.

Get it from Dry Bar for $169.

Promising review: "I have long, thick, wavy hair. This comb allows me to detangle in the shower without hair breakage. The comb has good flex, doesn't break off its teeth, and the curved tail makes it easy to hang. No bumping it down on a slippery shower floor. LOVE IT." —Robert J LeNoue

Get it from Amazon for $4.49.

Promising review: "Leaves my hair feeling soft and volumized (I have long, straight, thin hair, but a lot of it)! A little bit more work than your average shampoo/conditioner bottle but it's worth it to help the planet from plastic! Highly recommend." —chatziem444

Get it from Free People for $28.

Promising review: "New post-COVID haircut requires spiking gel. This stuff is GREAT! So glad I didn't have to buy 12 products to find one that worked." —Darla Max

Get it from Amazon for $13.99.

Promising review: "I really like this product. It’s very lightweight but does exactly as the name suggests and keeps my hair looking shiny!" —Takieya R.

Get it from Pattern Beauty for $20.

Promising review: "My hair was very dry and hard to brush out, used to tangle a lot. I could tell my hair was getting damaged every time I would use hot tools. I started using Redken after my hairdresser suggested it. It has made all the difference! A little goes a long way. My hair is shiny and healthy now. And! Love the smell." —Sarah W.

Get it from Amazon for $28+ (available in two sizes).

Promising review: "It took me a lot less time to straighten my hair with this brush than it usually does with a straightening iron. I probably spent 10 minutes running the brush through my hair gently to get all my hair straight. I have very wavy and thick hair so 10 minutes is a huge improvement for the 30-plus minutes it usually takes me with a straightener. Honestly, I'm very surprised and excited about this brush. My only advice is to brush slowly to avoid any frizz in your hair." —Tray

Get it from T3 for $119.99 (originally $149.99).

Promising review: "This edge hold is the best I’ve ever used. It works so well to hold down all my flyaways and straighten out my edges! I love that it comes in different scents too — that’s what makes the product unique." —Ashley

Get it from Amazon for $8.47+ (available in 12 scents).

Promising review: "My little one’s hair is super tight curly. Since I found and figured out how to properly use this product it has changed our lives. It’s completely transformed both of our hair. The way I use it is I put it in her hair after I wash while it is lightly dripping after I rinse the conditioner out. I work it through each section then brush it with a wet brush. I then allow her to drip dry a little before dousing her hair well with Herbal Tea finishing oil. If you do it this way the hair won’t be sticky later. I’m Caucasian and I also use a quarter size drop in my hair the same way. I have to be careful how much I use in my hair because it will be greasy and heavy. Her hair just sucks it up. We can’t live without this product." —Amazon Customer

Get it from Amazon for $13.97.

Promising review: "I have had a good lineup of products already going, but I use this a couple of times a week between shampoo and conditioner. It has made my hair a bit shinier, softer, and less frizzy. Kinda just like the icing on the cake of your preferred routine. My hair is very fine, thick, 95% naturally blonde but I do use an at-home lightening spray every month or so. I blow-dry and heat-style my hair most days, so it can get damaged easily even without a lot of color treatment. I use sulfate-free shampoo and conditioner and apply the wonder water in between those, working it through and then rinsing it out. Then I use a heat protectant serum prior to heat styling. Just try it!" —Ehdeen

Get it from Amazon for $9.87.

Promising review: "This product is amazing, it cleaned my scalp with such a small amount of product. I didn’t have to drench my hair or apply/rinse a bunch of times. It thoroughly cleaned my scalp with braids installed. Will definitely be my go-to product. The nozzle is twist/apply. Easy to use. Not a lot of hair manipulation required." —Dee O

Get it from Target for $15.79.

Promising review: "These are perfect. I used to buy the name brand hair ties similar but I’m buying more of these. You get a ton of them and they hold their shape and elasticity. They are very stretchy but hold all kinds of hair. My hair is thinner and it holds perfectly. My daughters hair is thick and it’s perfect for her hair too without pulling. Plus the cute bag mine came in is reusable." —ColoradoNurse

Get 100-pack from Amazon for $5.59.

Promising review: "I use it a couple of times a week like the nights I don’t wash my hair 'cause it is really oily or maybe I just tend to put on a lot; however this stuff has been working for me. My roots are rapidly growing. I would touch up my roots every 4–5 months and this time around by two months I was scheduling my hair appt. Another thing I use it for is my split ends before showering. My split ends aren’t as bad anymore and my hair feels a lot softer and silky. After cutting my splits and using this product a few times a week on my scalp and split ends, it’s a huge difference. Also, I started applying it to my brows and my lash girl has noticed a difference. You have to trust the process." —Jacqueline Garcia

Get it from Amazon for $8.95.

Promising review: "I have tried so many products on my very low porosity hair. This is the most amazing moisture product out there. It's long-lasting and is truly a smoothie for my hair. Absolutely love it!" —Customer

Get it from Amazon for $15.98.

Promising review: This is my favorite deep conditioner. It’s thick and gives me a little relief when I am combing out my wet (very tangly) hair. Plus it smells really good." —Casey O.

Get a three-pack from Amazon for $17.97.

The reviews for this post have been edited for length and clarity.